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Seeing Things | The L.A. Design Festival

Thursday, June 16, 2011




 

Design has long found a supportive atmosphere in Los Angeles. So it’s surprising that it has taken this sprawling city so long to join other creative capitals around the world and organize a design festival. But next week when the first edition of the L.A. Design Festival opens, Los Angeles will celebrate design of all kinds.

Inspired by the success of design festivals in Miami, San Francisco, London and Tokyo, L.A.’s citywide celebration of innovation and talent, which runs from June 16 to June 30, includes architecture tours, open studios, lectures, exhibitions and showroom events. Dwell on Design, a three-day series of conversations and presentations by design industry leaders, is the West’s Coast’s largest annual event of its kind, and is the anchor around which the design festival’s myriad activities are clustered. In the city’s Silver Lake neighborhood, design aficionados can tour architect Richard Neutra’s iconic midcentury VDL Research House and the studios of up-and-comers like Ball-Nogues Studio, Oyler Wu, P-A-T-T-E-R-N-S, and Materials & Applications, which, under the direction of Jenna Didier and Oliver Hess, has nurtured east side design talent through a series of outdoor installations. At the A+D Museum, in the middle of the city, the exhibition “Come In! 2” includes designers from all disciplines — including the graphics whiz Ashkahn Shahparnia and Electroland, a team known for its ambitious high-tech installations — who will take over every corner of the museum to create site-specific works on the themes of “Surf, Skate and Bike.” Fill up your tank or, better yet, hop on a bike to experience design L.A. style. The festival’s co-founders, Michael Sylvester and Haily Zaki, hope that, given the overwhelming response they’ve received this year, the event will grow even bigger in years to come.


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